Startup Builder Lab · Field Guides · 2026

Productization
Field Guides.

Five reference posters: map a company by revenue proximity, turn its internal processes into sellable productized systems, diagnose a CRM stack for the fractures a CRM Rx service can heal, hunt the full RACE catalog of revenue automations, and run the B2B growth-channel playbook.

No. 01 Anatomy of a Company A taxonomy of departments ranked by proximity to the revenue event — a hunting map for where automation pays most. Open guide → No. 02 The Sellable Systems A working spec for eight productized systems — what triggers each, what it outputs, and the niches most likely to pay. Open guide → No. 03 Anatomy of a CRM A teardown of the B2B CRM stack — marketplace capabilities, the fracture lines between systems that don't talk, the ICPs that show them, and where CRM Rx attacks. Open guide → No. 04 The RACE Engine 120 revenue automations across Reach, Acquire, Convert, Expand — each tagged B2B/B2C and classic vs. agentic, mapped to the 19 AI capabilities that power them. Open guide → No. 05 B2B Growth Channels Every tactic a B2B company can use to generate leads — 54 concrete plays split into inbound (you publish) and outbound (you reach out). Open guide →
Productization · Reference Set v.01